These new targets are designed to support the campaign's earlier work on species recovery and destructive fishing practices, and at the same time address the economic concerns contributing to overfishing.

The campaign will work to establish no-fishing zones --sometimes called no-take zones or fisheries reserves --in at least 5 areas of high marine biodiversity, which are threatened by overfishing or destructive fishing. No-fishing zones are rapidly becoming a popular tool for protecting marine fish and their environment, and they can be established either as part of a marine protected area or as part of a fishery management strategy.

Government subsidies to the fishing sector total tens of billions of dollars each year and no ocean on earth escapes the affects of subsidized European fishing. Under target two, the campaign will specifically focus on the EU, which spends nearly half its annual fisheries budget on subsidies. This in turn should lessen the impact on fisheries in developing countries where EU fleets fish.

Under target three, the campaign plans to promote the development of the now independent MSC and see that it becomes a real market alternative for fishers and consumers alike. Participation by WWF staff is fish-producing countries and in key markets (OECD countries) will be essential to ensure that the certification process remains defensible and robust and it is implemented as quickly as possible. In addition, the campaign will continue to support MSC outreach in the developing world and champion certification for sustainable fisheries.